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In this work, Jack Welch reveals how he transformed General Electric, until then a bureaucratic giant, into one of the most modern and powerful companies of the present time. As the CEO of GE from 1981 to 2001, Jack Welch built an empire whose assets surpass the $450 million mark, and he took his place as one of the most admired enterprise leaders. The "Welch case" is studied in all business classes around the world. Now, this autobiography completes the image of one of the most influential figures of the enterprise ...

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Hablando Claro 2003, Punto de Lectura, Madrid, Spain

ISBN-13: 9788466310499

Spanish

Trade paperback