Guide to Media Relations

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Exploring how to effectively communicate with the media, this book offers readers a practical and concise guide to all aspects of media relations while examining the media's pervasive presence and influence on business. This First Edition covers a plethora of topics including how to establish ongoing relationships with reporters, managing media relations during a crisis, preparing for interviews and identifying important media contacts, and how to differentiate between financial media and mainstream media. For ...

Guide to Media Relations 2003, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131405677

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