Groundswell: Winning in a World Transformed by Social Technologies

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Offering a strategy to winning in a world transformed by social technologies (blogs, podcasts, and social networking sites), the authors have designed a four-step process for building these technologies into a business.

Groundswell: Winning in a World Transformed by Social Technologies 2008, Harvard Business School Press, Boston, MA

ISBN-13: 9781422125007

Hardcover

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