Groundbreakers: How Obama's 2.2 Million Volunteers Transformed Campaigning in America

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Much has been written about the historic nature of the Obama campaign. The multi-year, multi-billion dollar operation elected the nation's first black president, raised and spent more money than any other election effort in history, and built the most sophisticated voter targeting technology ever before used on a national campaign. But what is missing from these accounts is an understanding of how Obama for America organized its formidable army of 2.2 million volunteers - over eight times the number of people who ...

Groundbreakers: How Obama's 2.2 Million Volunteers Transformed Campaigning in America 2015, Oxford University Press Inc, New York

ISBN-13: 9780199394609

Paperback

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Groundbreakers: How Obama's 2.2 Million Volunteers Transformed Campaigning in America 2015, Oxford University Press Inc, New York

ISBN-13: 9780199394593

Hardcover

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