Great Ikea!: A Brand for All the People

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IKEA designs dominate homes around the world. It has made design affordable and attainable to the masses. All brands dream of reaching such an integral and accepted place in society and of being indelibly written into people's lifestyles. Unlike the majority of the top international brands, IKEA is not American-owned. This book-now updated and revised-tells the story of IKEA and the magic behind its brand. Elen Lewis examines IKEA language and Swedish provenance as a branding technique; how this non-American brand spread so ...

Great Ikea!: A Brand for All the People 2008, Marshall Cavendish Limited

ISBN-13: 9781905736164

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Great Ikea!: A Brand for All the People 2005, Cyan Communications, London

ISBN-13: 9781904879206

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