The most exceptional advertising campaigns in print media during the past year are assembled here. By pinpointing the world's 700 best new print advertisements and bestowing awards of recognition on the ten best advertising agencies, this annual sets high standards to guide designers, agency executives, and their corporate clients. Captions describing each advertisement's design challenges and solutions are included with the top agencies providing a more lengthy discussion of their work.

Graphis Advertising 98 1997, Graphis Press, Zurich

ISBN-13: 9781888001297

Hardcover

Select