Government Public Relations: A Reader


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Much maligned in the past as wasteful and self-serving, government public relations provides several distinct services that can be used to advance the substantive mission of an agency in ways that save money, time, and effort. In the same manner as budgeting, HR, strategic planning, and performance assessment, public relations must be included in the contemporary public administrator's toolbox. Using unorthodox yet cost effective measures, public relations can increase the utilization of governmental goods and services, ...

Government Public Relations: A Reader 2007, CRC Press, Boca Raton, FL

ISBN-13: 9781420062779


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