The entrepreneur is the hero of capitalism, the object of envy and admiration, the mainspring for the private sector, the stuff of commercial legend, the source of new companies, new products, new industries. Yet, unlike business management, entrepreneurship remains shrouded in mystery - possibly because no one believes it can be taught. In this text, Robert Heller dispels the myths surrounding entrepreneurship and explores this unique area of business practice.

Goldfinger 1998, HarperCollins Business, London

ISBN-13: 9780002558464