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Golden Arches East: McDonald's in East Asia

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Golden Arches East: McDonald's in East Asia - Watson, James L, Professor (Editor)
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For the second edition of this widely read--and widely acclaimed--book, James L. Watson has added a new chapter entitled Update: McDonald's as a Political Target. He covers recent attacks on the Golden Arches as a symbol of American imperialism, and the obesity controversy currently raging in the U.S. food industry. The new chapter also brings the story of East Asian franchise into the twenty-first century.

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Golden Arches East: McDonald's in East Asia 2005, Stanford University Press, Stanford, CA

ISBN-13: 9780804749893

2nd edition

Trade paperback

Golden Arches East: McDonald's in East Asia 2005, Stanford University Press, Stanford, CA

ISBN-13: 9780804732055

Hardcover

Golden Arches East: McDonald's in East Asia 1998, Stanford University Press

ISBN-13: 9780804732079

Trade paperback