Golden Arches East: McDonald's in East Asia

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McDonald's restaurants are found in over 100 countries, serving tens of millions of people each day. What are the cultural implications of this phenomenal success? Does the introduction of American fast food undermine local cuisines, many of them celebrated for centuries? Does it, as some critics fear, presage a homogeneous, global culture? These are but a few of the questions confronted in this engaging study that vividly demonstrates how the theories and techniques of anthropology can be used not only to examine obscure ...

Golden Arches East: McDonald's in East Asia 2006, Stanford University Press, Stanford, CA

ISBN-13: 9780804749886

2nd Twenty-Third edition

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Golden Arches East: McDonald's in East Asia 2005, Stanford University Press, Stanford, CA

ISBN-13: 9780804749893

2nd edition

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Golden Arches East: McDonald's in East Asia 2005, Stanford University Press, Stanford, CA

ISBN-13: 9780804732055

Hardcover

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Golden Arches East: McDonald's in East Asia 1998, Stanford University Press

ISBN-13: 9780804732079

Trade paperback

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