Global and Transnational Business: Strategy and Management

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In Global and Transnational Business: Strategy and Management, the authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted. They also examine the functional and operational management of companies and fuse together the theoretical and empirical aspects of international management. * Reviews the work of leading authors and presents this within the context of an integrative framework which establishes clear links ...

Global and Transnational Business: Strategy and Management 2004, Wiley, Chichester, England

ISBN-13: 9780470851265

2nd Revised edition

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Global and Transnational Business: Strategy and Management 2000, Wiley, Chichester, England

ISBN-13: 9780471988199

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