The limited number of global or international strategy textbooks almost exclusively focuses on how to manage larger, multinational enterprises (MNEs), which primarily come from and compete in developed economies. While MNEs are important, such a focus ignores the fact (1) that many smaller, entrepreneurial firms have also aggressively internationalized recently and (2) that MNEs often have to compete in emerging economies, which increasingly nurture strong local competitors. Most ?mainstream? strategic management textbooks, ...

Global Strategy 2013, South Western Educational Publishing, CA

ISBN-13: 9781133964612

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Global Strategy 2008, South Western Educational Publishing

ISBN-13: 9780324590999

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Global Strategy 2008, South Western Educational Publishing, Mason, Ohio

ISBN-13: 9780324789454

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Global Strategy 2006, Thomson South-Western

ISBN-13: 9780324316490

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Global Strategy 2005, Thomson South-Western

ISBN-13: 9780324288520

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