Global Strategies in Retailing: Asian and European Experiences

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Large and medium sized retailers have increased their international operations substantially over the last 25 years. This is evident in: the number of countries to which these retailers expand; the growing international sales of retailers; and the heightening of the level of commitment of retailers to their international activity - a trend that is likely to continue over the next decade as general globalization in the service industries increases. The managerial implications of the moves to become global are considerable. ...

Global Strategies in Retailing: Asian and European Experiences 2013, Routledge, London

ISBN-13: 9780415644297

Hardcover

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