For courses in global marketing. Familiarizes Readers with Global Marketing and the Global Business Environment Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as in all previous editions, the authors' goal has been to write a book that's authoritative in content yet relaxed and assured in ...

Global Marketing 2016, Pearson

ISBN-13: 9780134129945

9th edition

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Global Marketing 2014, Pearson

ISBN-13: 9780133545005

8th edition

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Global Marketing 2014, Prentice Hall, Upper Saddle River

ISBN-13: 9780133576351

8th edition

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Global Marketing 2012, Pearson

ISBN-13: 9780132719155

7th edition

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Global Marketing 2010, Prentice Hall, Boston, MA

ISBN-13: 9780137023868

6th edition

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Global Marketing 2010, Pearson Education (US), Upper Saddle River

ISBN-13: 9780137042685

Global ed of 6th revised edition

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Global Marketing 2007, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131754348

5th edition

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Global Marketing 2007, Pearson Education (US), Upper Saddle River

ISBN-13: 9780138133863

International edition

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Global Marketing 2004, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131469198

4th edition

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Global Marketing 2002, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130669988

3rd edition

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Global Marketing 1999, Pearson

ISBN-13: 9780130842688

2nd edition

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