Global Marketing, Student Value Edition

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For undergraduate and graduate global marketing courses. The excitement, challenges, and controversies of global marketing. Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help students apply the 4Ps to global marketing. MyMarketingLab for Global Marketing is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and ...

Global Marketing, Student Value Edition 2016, Pearson

ISBN-13: 9780134138183

9th edition

Loose-leaf

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Global Marketing, Student Value Edition 2014, Pearson

ISBN-13: 9780133576306

8th edition

Unknown binding

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