Global Marketing Management

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For graduate courses in International and Global Marketing. The leading graduate-level case text in international marketing, as well as a popular reference for practitioners, this Sixth Edition focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.

Global Marketing Management 2013, Pearson

ISBN-13: 9780136157397

8th Revised edition

Hardcover

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Global Marketing Management 2010, Pearson Education India, Delhi

ISBN-13: 9788131730911

7th edition

Paperback

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Global Marketing Management 2001, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130332714

7th edition

Trade paperback

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Global Marketing Management 1999, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780139030239

6th edition

Hardcover

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Global Marketing Management 1995, Prentice Hall

ISBN-13: 9780133591347

5th edition

Hardcover

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Global Marketing Management 1994, Prentice-Hall, Harlow

ISBN-13: 9780132971867

International 2 Revised edition

Paperback

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Global Marketing Management 1989, Prentice Hall

ISBN-13: 9780133572605

4th Revised edition

Hardcover

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Global Marketing Management 1988, Prentice-Hall, Harlow

ISBN-13: 9780133572452

4th Revised edition

Paperback

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