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Global Marketing Management

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Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The third edition addresses contemporary issues in the marketing environment such as climate change and sustainable devleopment, service delivery, ICT technologies and social media, strategic branding, and maintaining relationships. The authors examine the implications of these issues and consider how they may be applied to the management of global marketing programmes. The authors equip students with ...

Global Marketing Management 2012, Oxford University Press, Oxford

ISBN-13: 9780199609703

3rd Revised edition

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Global Marketing Management 2006, Oxford University Press, USA, Oxford, England

ISBN-13: 9780199267521

Trade paperback

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