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Global Marketing - Gillespie, Kate
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This textbook introduces students to the important concepts of global marketing today, and their managerial implications. Designed to be shorter than many other textbooks, Global Marketing focuses on getting to the point faster. Increasingly, marketing activities must be integrated at a global level. Yet, the enduring influence of culture requires marketers to adapt local strategies in light of cultural differences. Global Marketing takes a similar strategic approach, recognizing the need to address both the ...

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Global Marketing 2015, Routledge, London

ISBN-13: 9780765642950

4th edition

Hardcover

Global Marketing 2010, Cengage Learning

ISBN-13: 9781439039434

3rd Revised edition

Hardcover

Global Marketing 2007, Houghton Mifflin, Boston, MA

ISBN-13: 9780618731473

2nd edition

Hardcover

Global Marketing 2006, Houghton Mifflin, Boston, MA

ISBN-13: 9780618659531

2nd edition

Hardcover

Global Marketing 2003, Houghton Mifflin, Boston, MA

ISBN-13: 9780618005086

Trade paperback