Global Marketing: Foreign Entry, Local Marketing, and Global Management

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Johanssons Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. The discussion progresses from how to market an existing product outside of the domestic market to how to develop a new product for specific local markets and then broadens the scope to discuss marketing and management topics from a ...

Global Marketing: Foreign Entry, Local Marketing, and Global Management 2008, Irwin/McGraw-Hill

ISBN-13: 2900073381014

5th edition

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Global Marketing: Foreign Entry, Local Marketing, and Global Management 2002, Irwin/McGraw-Hill, New York, NY

ISBN-13: 9780072471489

3rd edition

Hardcover

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Global Marketing: Foreign Entry, Local Marketing, and Global Management 1997, McGraw-Hill Companies, Chicago, IL

ISBN-13: 9780256160512

Hardcover

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