Global Jumpstart: The Complete Resource for Expanding Small and Midsize Businesses

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For businesses large and small, a global marketplace represents a source of great promise--and peril. While trade barriers have come down, and advances in communication and information technology have made new markets accessible as never before, one false move can spell disaster, especially for small and midsize companies. Nevertheless, with a combination of ambitious vision and careful planning, even the smallest businesses can expand far beyond their home country's borders.In Global Jumpstart, Ruth Stanat and Chris West ...

Global Jumpstart: The Complete Resource for Expanding Small and Midsize Businesses 2000, Basic Books (AZ), Cambridge, MA

ISBN-13: 9780738201603

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