Global Competitive Strategy


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Globalization has fundamentally changed the game of business. Strategic frameworks developed for the analysis of purely domestic business necessarily fall short in the international business context. Managers and business students require alternative approaches to understand and cope with these far-reaching changes. We must learn to think globally in order to succeed. Global Competitive Strategy shows how we can do this by providing a unique set of strategic tools for international business. Such tools include the 'star ...

Global Competitive Strategy 2011, Cambridge University Press, Cambridge

ISBN-13: 9780521367981

Trade paperback

Global Competitive Strategy 2007, Cambridge University Press, Cambridge

ISBN-13: 9780521880817