Discover success in global business today with the most strategic approach to international business topics and unique coverage not found in other texts. GLOBAL BUSINESS, 4th Edition, is the first global business book that answers the big question, "What determines the success and failure of firms around the globe?" Globally renowned scholar and author Mike Peng integrates both an institution-based view and resource-based view in every chapter, bringing an unparalleled continuity and strategic approach to the learning ...

Global Business 2015, CENGAGE Learning Custom Publishing, Mason, OH

ISBN-13: 9781305500891

4th edition

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Global Business 2015, CENGAGE Learning Custom Publishing, Mason, OH

ISBN-13: 9781305642461

4th edition

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Global Business 2013, South Western Educational Publishing

ISBN-13: 9781133485933

3rd edition

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Global Business 2010, South Western Educational Publishing

ISBN-13: 9781439042243

2nd edition

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Global Business 2009, South Western Educational Publishing

ISBN-13: 9780324585094

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Global Business 2008, South Western Educational Publishing

ISBN-13: 9780324360738

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Global Business 2008, South-Western, Mason, OH

ISBN-13: 9780324585940

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