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Global Business - Czinkota, Michael R, and Ronkainen, Ilkka A
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Global Business: Positioning Ventures Ahead alerts every business to the new windows of opportunity open to those willing to explore global markets. Authors Czinkota and Ronkainen bring readers quickly up to speed on the essentials of international marketing, explaining all the strategic alternatives for going global--from exporting and licensing to distributorships and joint ventures. They illustrate how to present, promote, and price products and services to appeal to multiple world markets and how to strike back when ...

Global Business 2010, Routledge, New York, NY

ISBN-13: 9780415801942


Global Business 2000, South Western Educational Publishing

ISBN-13: 9780030006593

3rd Revised edition Abridged

Trade paperback

Global Business 1997, South-Western, Mason, OH

ISBN-13: 9780030273827

2nd edition


Global Business 1997, Dryden Press

ISBN-13: 9780030115837

Trade paperback

Global Business+ 1994, South Western Educational Publishing

ISBN-13: 9780030948817