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Global Advertising, Attitudes, and Audiences

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Global Advertising, Attitudes, and Audiences - Wilson, Tony
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Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychological process wherein consumers actively make sense of advertising and branding and integrate them with living is fundamentally important in thinking about their responses to product sold on screen. This wide-ranging book draws on forty years of media and marketing theory to present a precise perception of that process, a seven stage model of 'moments' in media marketing ...

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Global Advertising, Attitudes, and Audiences 2013, Routledge, London

ISBN-13: 9780415860895

Paperback

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Global Advertising, Attitudes, and Audiences 2010, Routledge, New York, NY

ISBN-13: 9780415875974

Hardcover

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