Global Account Management: A Complete Action Kit of Tools and Techniques for Managing Key Global Customers

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An essential guide to supporting and servicing global accounts with insight into managing cultural diversity, this text uses more than 100 case studies to help managers develop a realistic and practical approach.

Global Account Management: A Complete Action Kit of Tools and Techniques for Managing Key Global Customers 2008, Kogan Page, London, England

ISBN-13: 9780749452278

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Global Account Management: A Complete Action Kit of Tools and Techniques for Managing Big Customers in a Shrinking World 2006, Kogan Page, London, England

ISBN-13: 9780749445386

Hardcover

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