Getting it Right the Second Time: Remarketing Strategies to Turn Failure into Success

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This unusual marketing guide looks at 47 successful remarketing campaigns which have relaunched failed products into leading brands. Examples include: Pepsi Cola, Timex and Malboro. The author seeks to demonstrate how the strategies applied to these high profile examples can also be successfully applied to virtually any business situation.

Getting it Right the Second Time: Remarketing Strategies to Turn Failure into Success 1999, Management Books 2000 Ltd, Cirencester

ISBN-13: 9781852523190

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