Getting It Right the Second Time


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For some of the world's leading products and brands, this has been the key to success. It is hard to believe that Pepsi-Cola went bankrupt three times - that Marlboro, now the world's leading cigarette brand, barely survived when it was launched as a women's cigarette with a red filter tip or that the initial launch of the Timex watch brand was a complete failure. Getting It Right The Second Time describes these and forty-six other products and brands that were transformed from failure to monumental success because of the ...

Getting it Right the Second Time 2002, Roli Books Pvt Ltd, New Delhi

ISBN-13: 9788174362384

New edition


Getting it Right the Second Time 1991, Mercury Business Books, Cirencester

ISBN-13: 9781852511609


Getting It Right the Second Time 1990, Da Capo Press, Reading, MA

ISBN-13: 9780201550825