Get Back in the Box: How Being Great at What You Do Is Great for Business

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A noted social commentator and trend analyst asserts that out-of-the-box thinking is distracting too many businesses from their core competencies, leading to a heightened reliance on consultants, market research, and competitive bluster.

Get Back in the Box: How Being Great at What You Do Is Great for Business 2007, Collins Publishers, New York, NY

ISBN-13: 9780060758707

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