General Managers in Action: Policies and Strategies

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Since this comprehensive overview of general management was published, the business world has witnessed major changes: an accelerated drive toward global business operations among leading North American, Western European, and Pacific Rim firms, a proliferation of new strategic alliances, the continuing revolution in information and communications technologies, the diminished role of junk bonds, and a newfound emphasis on business ethics and corporate governance have all meant dramatic readjustment in the corporate world. ...

General Managers in Action: Policies and Strategies 1992, Oxford University Press, USA, New York, NY

ISBN-13: 9780195073676

2nd edition

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