Gender and Candidate Communication: Videostyle, Webstyle, Newstyle

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A poll as recently as 2000 revealed that one third of the population thinks 'there are general characteristics about women that make them less qualified to serve as president'. As the public and the media rely on long-held stereotypes, female candidates must focus even harder on the way they want to define their own image through traditional mass media, such as television, and new forms, such as the internet. decade sifting through thousands of ads, websites, and newspaper articles to find out how successful candidates have ...

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