Gays, Lesbians, and Consumer Behavior: Theory, Practice, and Research Issues in Marketing

by

Write The First Customer Review

Marketing practitioners have begun to target gays and lesbians as consumers, although little is known about their buying behavior, expectations in consumption, or of their treatment in the marketplace. Gays, Lesbians, and Consumer Behavior is the first attempt at presenting the roles, treatment, and expectations of gays and lesbians as consumers in the marketplace. It asserts that homosexuality often entails a fully elaborated lifestyle, many details of which revolve around, and reflect differences from, mainstream society. ...

Gays, Lesbians, and Consumer Behavior: Theory, Practice, and Research Issues in Marketing 1996, Routledge, New York, NY

ISBN-13: 9781560247616

Hardcover

Select