Contenido: Marketing moderno - Mercados meta - Producto - Precio - Distribucion - Promocion - Marketing en campos especiales - Administracion de esfuerzo de marketing.

Fundamentos de Marketing 2000, McGraw-Hill Companies

ISBN-13: 9789701026762

Spanish
7th edition Illustrated

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Fundamentos de Marketing 1996, McGraw-Hill Companies

ISBN-13: 9789701008942

Spanish
6th En Espa~nol edition

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