Fundamentals of Selling: Customers for Life Through Service

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"Fundamentals of Selling, 13e" trains readers on a detailed, yet broad, step-by-step selling process that is universal in nature. Numerous sales personnel in the industry today have commented on how this market-leading textbook reflects what they do on sales calls with prospects and customers. The goal of "Fundamentals of Selling" has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and show how the steps within the selling ...

Fundamentals of Selling: Customers for Life Through Service 2013, McGraw Hill Higher Education, London

ISBN-13: 9780077861018

13th Revised edition

Hardcover

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Fundamentals of Selling: Customers for Life Through Service 2010, Irwin/McGraw-Hill, New York, NY

ISBN-13: 9780073529998

12th edition

Hardcover

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Fundamentals of Selling: Customers for Life Through Service 2008, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780073381121

11th edition

Hardcover

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Fundamentals of Selling: Customers for Life Through Service 2007, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780073404691

10th edition

Hardcover

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Fundamentals of Selling: Customers for Life Through Service 2004, Irwin Professional Publishing, Boston, MA

ISBN-13: 9780072834611

8th edition

Trade paperback

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Fundamentals of Selling: Customers for Life Through Service 2004, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780071214612

8th edition

Hardcover

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