Winner of the CMI Management Book of the Year 2016 Frugal innovation is a way that companies can create high-quality products with limited resources. Once the preserve of firms in poor markets, Western companies are now seeking ways to appeal to cost-conscious and environmentally-aware consumers at home. With an estimated trillion-dollar global market for frugal products, and with potentially huge cost savings to be gained, frugal innovation is revolutionizing business and reshaping management thinking. This book explains ...

Frugal Innovation: How to Do More with Less 2015, Economist

ISBN-13: 9781610395052

Trade paperback