From Global to Metanational: How Companies Win in the Knowledge Economy

by

Write The First Customer Review

Becoming a global company once meant penetrating markets around the world. But the demands of the knowledge economy are turning this strategy on its head. Today, the challenge is to innovate by learning from the world . This book provides a blueprint for companies ready to embrace this new globalization challenge. In From Global to Metanational , international business and strategy experts Yves Doz, Jose Santos, and Peter Williamson introduce a radically different kind of company--the metanational--defined by three core ...

From Global to Metanational: How Companies Win in the Knowledge Economy 2001, Harvard Business School Press, Boston, MA

ISBN-13: 9780875848709

Hardcover

Select