Freud on Madison Avenue: Motivation Research and Subliminal Advertising in America

by

"Freud on Madison Avenue" tells the story of how and why mid-twentieth-century advertisers adopted Freudian psychology to sell products. This study follows the careers of Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, Edward Bernays, and the father of motivational research, Ernest Dichter.

Currently there are no copies available. However, our inventory changes frequently. Please check back soon or try Book Fetch.
Freud on Madison Avenue: Motivation Research and Subliminal Advertising in America 2011, University of Pennsylvania Press, Philadelphia

ISBN-13: 9780812204872

Unknown binding

Select