Perfumier Frederic Malle was born into the world of fragrances: his grandfather was Serge Heftler, founder of Dior Parfums. However, Malle describes his own role as that of a publisher, likening his label Editions de Parfums Frederic Malle, founded in 2000, to the great French publisher Gallimard: "Not only did Gallimard publish the best authors in its time, but its books also look like nothing else," Malle explains. "I said to myself, 'I'll do an Editions de Parfums like Editions Gallimard.'" The packaging of Editions de ...

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