Franchising: An International Perspective

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Franchising is a unique collection of articles that offers a handpicked selection of the main outstanding 'classic' texts in franchising knowledge. Researchers, students, professional advisors and anyone with a serious interest in the development of this extremely topical subject can now have, at their fingertips, the key articles and papers that have contributed to the philosophy of cloning business success. Many researchers in the field have only heard of the names, 'Brickley and Dark', 'Rubin', 'Hunt' or 'Oxenfeldt and ...

Franchising: An International Perspective 2002, Routledge, London, England

ISBN-13: 9780415284196

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Franchising: An International Perspective 2002, Routledge, London, England

ISBN-13: 9780415284189

Hardcover

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