France and the 1998 World Cup: The National Impact of a World Sporting Event

by

Write The First Customer Review

This volume covers the major socio-economic, political, cultural and sporting dimensions of this global sports event, including bidding for and organizing the 1998 Finals, the improvement of sporting and transport infrastructures, marketing, merchandising and media coverage, policing and security during the month-long competition and building a national team.

France and the 1998 World Cup: The National Impact of a World Sporting Event 1999, Frank Cass Publishers, London, England

ISBN-13: 9780714644387

Trade paperback

Select