Skip to main content alibris logo

Foundations of Marketing

by

Write The First Customer Review
Foundations of Marketing - Jobber, David, and Fahy, John
Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency

The bestselling Foundations of Marketing by David Jobber and John Fahy is back in a contemporary and engaging third edition. It offers comprehensive coverage of the essentials of marketing in a concise and student-friendly format, firmly rooting theory in real marketing practice. With its wealth of captivating examples, concise 12-chapter structure, and characteristic accessible style, it remains the ideal text for students on introductory marketing courses. What's new: * Coverage of the latest developments in ...

loading
Foundations of Marketing 2009, McGraw Hill Higher Education, London

ISBN-13: 9780077121907

3rd edition

Paperback

Foundations of Marketing 2009, McGraw Hill Higher Education, London

ISBN-13: 9780077125608

3rd edition

Unknown binding

Foundations of Marketing 2006, McGraw Hill Higher Education, London

ISBN-13: 9780077109189

2nd edition

Paperback