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Foundations of Marketing, 6e

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Foundations of Marketing, 6e - Fahy, John, and Jobber, David
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Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated Sixth Edition features digital marketing integrated throughout the chapters as well as a dedicate chapter on marketing planning and strategy. Discover: How marketing adds value to customers and organizations How innovative brand positioning drives commercial success How new ...

Foundations of Marketing, 6e 2019, McGraw-Hill Education (UK) Ltd

ISBN-13: 9781526847348

6th edition