Formulation, Implementation and Control of Competitive Strategy


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Overview: Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout STRATEGIC MANAGEMENT, 11e. Pearce and Robinson have retained high level of academic credibility and market-leading emphasis on strategic practice with this edition. This text continues to have strong support from longtime adopters and growing support in schools with a desire to provide straightforward treatment of strategic management with a ...

Formulation, Implementation, and Control of Competitive Strategy 1991, Irwin Professional Publishing

ISBN-13: 9780256083248

4th edition