Fordlandia: The Rise and Fall of Henry Ford's Forgotten Jungle City

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In 1927, Henry Ford, the founder of the famous motor company and the richest man in the world, bought a 5,000 square mile-tract of land in the Brazilian Amazon. There he was going to build a rubber plantation. To the unkempt rainforest he would bring the principles of mass production - order, efficiency and productivity. He would harness the river itself in order to transplant capitalist civilisation to the dark heart of the jungle. But Ford wanted more than just rubber. Across the United States, small-town America was ...

Fordlandia: The Rise and Fall of Henry Ford's Forgotten Jungle City 2010, Picador USA, New York

ISBN-13: 9780312429621

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Fordlandia: The Rise and Fall of Henry Ford's Forgotten Jungle City 2010, Icon Books Ltd, Duxford

ISBN-13: 9781848311541

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Fordlandia: The Rise and Fall of Henry Ford's Forgotten Jungle City 2010, Icon Books Ltd, Duxford

ISBN-13: 9781848311473

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Fordlandia: The Rise and Fall of Henry Ford's Forgotten Jungle City 2009, Metropolitan Books, New York

ISBN-13: 9780805082364

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