For the Win: How Game Thinking Can Revolutionize Your Business

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Take your business to the next level--"for the win" Millions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play World of Warcraft, Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research into human motivation and psychology: A well-designed game goes right to the motivational heart of the human psyche. In "For the Win, " authors Kevin Werbach and Dan Hunter ...

For the Win: How Game Thinking Can Revolutionize Your Business 2012, Wharton Digital Press, Philadelphia

ISBN-13: 9781613630235

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