Food Product Development: Maximising Success

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Product development is the lifeblood of the food industry, from refining an established product range to developing completely new products. It is, however, a process fraught with risk that often ends in failure. So what then are the keys to making the process a success? Drawing on a wealth of experience gathered over 40 years, Food product development provides the answers. The first half of the book examines the four core elements of product development: - the business strategy directing product development; the various ...

Food Product Development: Maximising Success 2001, Woodhead Publishing

ISBN-13: 9781845697228

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