Follow This Path: How the World's Greatest Organizations Unleash Human Potential

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FOLLOW THIS PATH is a ten-step programme for making your company more profitable by understanding that both employees and customers are people with emotional and psychological needs and wants. People are not rational utility-maximizers acting on perfect information, as in economic theory. Rather, as both customer and employee, they want to form economic relationships - like any other kind of relationship - that are based on trust and emotional connection. If they succeed in forming such relationships, they engage (a key ...

Follow This Path: How the World's Greatest Organizations Unleash Human Potential 2004, Random House Business Books, London

ISBN-13: 9781844130139

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Follow This Path: How the World's Greatest Organizations Unleash Human Potential 2003, Random House Business Books, London

ISBN-13: 9781844130122

Hardcover

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