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Firms of Endearment: How World-Class Companies Profit from Passion and Purpose

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Firms of Endearment: How World-Class Companies Profit from Passion and Purpose - Sisodia, Rajendra, and Sheth, Jagdish, and Wolfe, David
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Today's best companies get it. From retail to finance and industries in between, the organizations who recognize that doing good is good business are becoming the ultimate value creators. They're changing their culture and generating every form of value that matters: emotional, experiential, social, and financial. And they're doing it for all their stakeholders. Not because it's simply politically correct, because it's the only path to long-term competitive advantage. These are the firms of endearment . Companies people ...

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Firms of Endearment: How World-Class Companies Profit from Passion and Purpose 2014, Pearson FT Press

ISBN-13: 9780133382594

2nd edition

Hardcover

Firms of Endearment: How World-Class Companies Profit from Passion and Purpose 2007, Wharton School Publishing, Upper Saddle River, NJ

ISBN-13: 9780131873728

Hardcover