Farm Don't Hunt: The Definitive Guide to Customer Success

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Across entire verticals of the economy the new normal is the recurring revenue business. Charging customers on a monthly basis, firms with this model have to play by an entirely new set of rules, rules which generally favor the customer over the seller. But this new model also opens up fantastic opportunities to provide and extract more value from the relationship as well. To create that value business needs to move away from a hunting mindset to a farming mindset. That change is the new paradigm of Customer Success. Many ...

Farm Don't Hunt: The Definitive Guide to Customer Success 2016, Guy Nirpaz

ISBN-13: 9780692620939

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