Farce to Force: Building Profitable E-Commerce Strategies

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Getting swept up into the excitement of the dot.com boom, many managers left traditional business sense behind. E-commerce expert Sarah McCue offers a practical guide to help small and midsize companies get back on track and back to the basics. Based on lessons learned from the dot.com rise and fall, this practical resource reintroduces proven business practices in the context of e-commerce as it illustrates how to eslish and implement effective Internet strategy. Offering insight into the secrets of e-commerce, Building E ...

Farce to Force: Building Profitable E-Commerce Strategies 2006, Thomson South-Western

ISBN-13: 9780538726771

Hardcover

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