Fame & Fortune: How Successful Companies Build Winning Reputations

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Companies with strong reputations are better able to attract customers, investors, and quality employees--and to survive crises that would destroy weaker firms. "Fame and Fortune" shows how to quantitatively measure a company's reputation, estimate its business value, and systematically enhance it over both the short- and long-term.

Fame & Fortune: How Successful Companies Build Winning Reputations 2008, FT Press

ISBN-13: 9780137144419

Trade paperback

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Fame and Fortune: How Successful Companies Build Winning Reputations 2003, FT Press, Upper Saddle River, NJ

ISBN-13: 9780130937377

Hardcover

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